BE CONSISTENT TO ACHIEVE YOUR VICTORY!
In part three of my series of articles I thought I’d show a real life case study, while giving my client the benefit of some publicity!
For a few months I’ve been working on a great charity event, a 1940s themed festival called the Dig For Victory Show.
DFVS have been doing this annual event for about three years I believe and their visual marketing had evolved into a budding brand through the work of Lara Lockwood (laralockwood.com), with a logo and fun illustrations. All that was needed in branding terms was to firm up the look, making it consistent and impactful across all channels, i.e. posters, signage, banners, flyers, press advertising, advertorials, website, social media and even video.
THE EVENT'S MISSION IS TO "BRING HISTORY ALIVE AND THE GENERATIONS TOGETHER, WITH NOSTALGIA AND PRIDE - TO LEARN, REMEMBER AND HAVE FUN."
The great thing is that the DFVS guys realised this and the ‘brand’ was already becoming a personality through the organisers knowing their audience.
I just had to make the most of their identity and channel that into clear and powerful messaging through consistent visual presentation.
The brand is family friendly and intergenerational, but it also needs to appeal to a broad collection of niche enthusiasts, from military petrolheads to vintage clothing fans, from old soldiers to swing music dancers and historians.
Hopefully that is conveyed by the poster example on this page and in turn it piques your interest to attend!
Thanks DFVS for the opportunity to be involved in such an interesting project and worthwhile cause.